Carl Bruce in a gym, lit from above against a dark background, looking up.

Anti‑bro‑science coaching

A physique
that commands
respect

Programming, nutrition and contest prep for serious lifters. From a coach who reads the research and competes himself.

  • BSc Molecular Biology & Biotechnology
  • Competitive bodybuilder
  • 200K IG · 160K TikTok
  • Dallas, Texas

The programs

Four ways to work together

Described by outcome rather than by price. Which one fits comes out of the application and the call.

01

Audit / Reset

One assessment, one written roadmap, no ongoing coaching. You leave knowing what to change and why.

02

Foundation

Month-to-month coaching for building the base: training, nutrition, and the habits that keep both in place.

03

Performance

Where most serious clients sit. Twelve weeks minimum, because that is how long it takes to see a real change.

04

Elite

Contest prep, limited spots. Everything in Performance, at the level of detail a show actually needs.

Programs from $349